Going organic with OMSCo
If you've been on the Tube in the past two weeks you've probably seen our first major above-the-line campaign, for the Organic Milk Suppliers Co-operative (OMSCo).
Taking a straightforward approach, ‘Wise up. Choose organic milk’ is a series of adverts about how organic milk is produced. Each one features bold illustrations by Stanley Chow to bring the no-nonsense message to life.
We want to reach as many people as possible, so the campaign is running across 16 national print titles as well as appearing on a number of outdoor poster sites and digital display adverts on the London Underground. If you do your shopping at MySupermarket.co.uk, you'll notice our online banners there too.
OMSCo sales and marketing director Richard Hampton said the campaign was designed to make more people aware of how organic farmers “do things differently”. To find out what this means, head over to the rather stylish website we built them: organicmilk.co.uk.