Scoring the winner
Hot on the heels of our recent win at the Third Sector Excellence Awards, we've done it again and scooped an International Content Marketing award for our work with Prostate Cancer UK.
After being shortlisted in four categories, it was our not-for-profit Public Zone project with Prostate Cancer UK that caught the eye of the judging panel, winning the Best Digital Content Solution of the Year.
Our strategy for the national charity ran alongside its Official Charity Partnership with The Football League to raise awareness of prostate cancer among football fans.
Starting with the fact that one in nine men will develop prostate cancer, we partnered with 72 bloggers for each of the 72 Football League clubs to create a collection of the best - and worst - players to have worn the No9 shirt to make the content relevant to the target audience. The bloggers themselves promoted the content through their own club message boards and social media channels.
The results have been spectacular, and since launch in August the football content has accounted for more than 30 per cent of all traffic to the Prostate Cancer UK website.
With half the office sporting facial fuzz for Movember, it's a fitting end for our ZoMo team, who have already made over £500 while raising awareness of the cause.