What's the best that could happen?
800,000 fans can't be wrong: this week, our Dr Pepper UK Facebook team hit an exciting milestone...
Our dedicated Dr Pepper UK Facebook team enjoyed a proud moment when the brand's fan page hit a whopping 800,000 likes, putting them well on the way to hitting a million by the end of the year.
Following on from the hugely popular Dr Pepper meme the team published last year, they've continued to strike social media gold with clever brand content, perfect for a target audience of teens.
Using hundreds of Dr Pepper-themed memes and the brand's distinctive tone of voice, the page is tailored to the Pepperhombres, Pepper bromeos and Pepper pals who engage with the content every day.
Right from the start, the Pepperhood community has been integral to our social media strategy, with the number of page likes rocketing up from under 300,000 since we started working with the brand in 2011.