Your Zone Friday: What is the worst that could happen?
Things we’ve done and things we like this week
Shame! Or as the kids say these days, Fail! If either of those words fills you with fear, get outta here bozo. At Zone we ain’t no scaredy cats. We’re fearsome tiger-humans, sporting loincloths and roaring "CONTAGIOUS CONTENT" from the rooftops of NW1.
Three things we've done
Hit 50,000 kids... ...with awesomeness. Like the teens who play it, The Pepperhood will not stop growing. Tens of thousands of players have joined the fictional frat house we created for Dr Pepper and taken part in 18 weeks of shame-inducing challenges – like this.
Got in with the cool kids What’s the worst that could happen when you’re a cool action sport hero? Fall off a ski lift? Break your spine? Have no-one to share your gnarliest news with? Relax adrenaloids, Zone’s sorted that last one providing a cool platform to come and talk cool. We’ve increased post feedback on the Relentless Facebook page by 427% since we started in April. Rad.
Make stalking simpler Utterly immune to the hot sweats of shame are the reality TV rahs of Made in Chelsea. Our 4Food team made it easier for mere mortals like you to get closer to the hirsute hedonists with a feature on the cast’s fave places to sup and trough.
Beardstrokable infogram
This week’s data makeover Schadenfreude. The essence of social media. Here’s the worst that DID happen. Check how Zone staff's most embarrassing stories compare to the best of the worst from the web.
Zone hero of the week
Stealth. That’s what Ollie Philpott is. That’s how he gets away with pretending he’s a mild-mannered junior developer when really he DJs from a tank at Glastonbury and does Pennine pub crawls.
Tea or coffee? Both. See? An enigma.
Geek of the Week speaks
Our tech team are on a mission to shed their nerdy reputation. We chart their progress… This week the geeks have been badly distracted by the Rugby World Cup, installing multiple screens so as not to miss a ruck, maul or try… thus disproving the cliché that geeks don’t dig sports. Even Lydia said that rugby is cool.
I made this...
Check out the smug face on Mike Grady, and why not – he just smashed the Great North Run. Show your r.e.s.p.e.c.t with a pat on the head, or better yet with cash. His sponsorship page is still open.
NEWSFLASH!
Charlie Cottrell is the winner of the inter-Zone apple crumble bake off, held in honour of delicious magazine’s inaugural Share the Love Day (24 September). If you want to be a winner like Charlie, make 2 crumbles, keep one for you and give one away. Nice huh?
Three things we like
The website
FTW? Two Stanford brainiacs have created a website, newsletter and a BOOK to help parents decide whether Facebook is like good or like bad for kids. The answer is… it’s good! As long as you watch everything your kid says or does.
The satire
Which leads nicely on to The Onion’s breakdown on the parent/teen social media minefield...
The inevitable Facebook conversation
Timeline – Yeah or Meh? You’re going to spend all weekend talking about it. Don’t pretend you’re not.
