Welsh Farmhouse Company
The Welsh Farmhouse Company is a boutique retailer selling clothes, gifts and homeware from leading country brands.
The business was set up by Matthew and Hannah Van Dijk, brother and sister and proud custodians of a beef farm in west Wales. After working in London for many years, Hannah left her marketing job to return to Wales, opening the Welsh Farmhouse Company store in the lovely Pembrokeshire town of Narberth.
Zone worked with Hannah to develop a simple web presence for the shop, and as the business grew, we added functionality and content to provide a fully-functional e-commerce platform.
We developed a sustainable search engine marketing strategy utilising both organic and paid-search listings, helping to build the online business at a rate which far exceeded initial expectations.
Within the first six months of online retailing, the search marketing spend delivered a 300 per cent return on investment, while the key Christmas period delivered a return of more than 700 per cent.
The Welsh Farmhouse Company is now a key retail outlet for major brands including Barbour, Dubarry, Le Chameau and R M Williams. We're proud to have helped an exciting start-up business get off the ground, and look forward to continuing to support the company as they grow in the coming years.
