What we do
Zone is an independent digital agency. We help brands and causes thrive in a digital world.
We develop digital strategies and design digital products for some of the world’s best companies. We also build beautiful user-centred websites, run social media, create digital campaigns, produce loads of great content and make lots of useful and fun games, apps and more.
For us, digital isn’t just a platform or technology – it's an integral part of our everyday lives. Because of this, we always aim to make our work as human as possible: work that talks to people and listens to them, understands their needs, and entertains, motivates, surprises and rewards.
We love it when the things we make have a life beyond the screen – digital that’s as rich, varied and natural as the things we experience in the real world.
It’s why the people who work here come from such a broad a range of backgrounds – charity, journalism, brand design, UX, TV production, platform development, digital publishing and even advertising.
Before we create anything, we help define your brand in a digital world. What’s its point of view? What’s its purpose? What role should, or could, it play in people’s lives?
A big part of this is audience insight – focusing on user experience, research into customer behaviour, and a deep understanding of how and why people use digital products.
Getting this right helps us decide what you should (and shouldn’t!) do digitally – now and in the future. It allows us to create a digital brand, voice and products with purpose, direction and vision – but also limits. It helps define everything we create for you: the channels and platforms we participate on; the things we make and do, and the conversations we have.
We call this ‘living and breathing brands’.
Brands that can grow and develop, have conversations and continually engage with audiences – as well as innovate wherever possible. Brands with experienced teams behind them who are passionate about creating content-rich, always-on communications that offer genuine participation and relevant rewards.
We’ve been working in digital media since 1999 and the reason for our longevity hasn't changed – we build specialist teams that combine creatives, designers, writers and editors with passion, experience and expertise in the relevant sector, technology or platform.
Those same people will then continue to maintain, build and develop your brand presence and content across digital channels.
That’s how we get great content – stuff that gets listened to, shared and remembered – to the right people and places, in the most effective way possible.
Managing big brands and their content across lots of digital channels requires genuine collaboration and plenty of communication – we work closely with all our clients to plan their digital strategy and decide what they want to achieve. That's why we're trusted to look after some of the world's biggest brands – the likes of Coca-Cola, BT, National Trust, Unicef, the Economist and Tesco.
In the past we’ve created everything from magazines to TV, video to websites, social media to games... in the future we will doubtless create for platforms that haven't even been dreamed up yet. Take a look at our case studies or watch the video to see what we’ve done.