Zone + Dr Pepper + MTV = Awesome

We’ve been getting rather excited at Zone this week because we’re offering UK kids the chance to get on MTV, courtesy of a game we’ve created for Dr Pepper.

The Pepperhood is a free game running throughout the summer. By joining this awesome fraternity, players face a new challenge every fortnight and get the chance to win prizes including games consoles, phones, clothes and, just occasionally, the opportunity to be on MTV.

It’s one of the biggest interactive projects that Zone has ever worked on, for one of the world’s biggest brands.

At the end of it all, one lucky person will be voted Pepperhood UK President, winning a fantastic bundle of prizes and all the fame associated with this prestigious position. So mainly prizes. But their inauguration will be broadcast on MTV too.

Right now, this fortnight’s challenge is to come up with a new chant and cheerleader routine for the Pepperhood. Upload a clip of yourself in action and it could end up featuring on Dr Pepper’s MTV spots. And if you complete just the very first part of the ‘Pep Rally’ challenge before 20 July, you’ll go into a prize draw to win one of two Xbox 360s with Kinect.

Previous challenges include the initiation ceremony, a prom night adventure, and a ride on a runaway speedboat (in an online game, not in real life. That really would be awesome).

We’ve already received some terrific photos and videos from the players and the engagement stats are bang on target.

The Pepperhood will be running until mid-October so there’s plenty more to come. Take a look and sign up* at pepperhood.com.

*Did we mention that newcomers to the game could also get a free voucher for a 500ml bottle of Dr Pepper when they sign up?