Zone acquires tech consultancy Conversion Science

Great technology underpins everything brands do in digital, and our latest acquisition further enhances our capabilities...

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We are delighted to announce that, as part of our ambitious growth strategy, we have acquired Conversion Science, a pioneering technology and software development consultancy.

Conversion Science is a leader in a range of technologies and platforms, including Adobe Experience Manager – part of Adobe Marketing Cloud, a global force in enterprise marketing platforms – and has a client roster that includes YouGov, the Guardian and Photobox.

The 29 Conversion Science technologists will join Zone’s Umbraco and EPiServer experts to create a technology team of more than 70, offering mid-tier and enterprise-level content and experience management system capabilities, along with mobile expertise.

The co-founders of Conversion Science, Mike Sastry (above, left) and Paul Chudleigh (above, right), will join Zone’s senior management team as production director and international technology director respectively.

This is Zone’s second technology acquisition in the past two years (after the acquisition of Auros in 2013) and brings our total number of staff to over 200, solidifying our position as one of the largest independent digital marketing agencies in the sector.

James Freedman, Zone’s executive chairman, said: “The acquisition of Conversion Science is a significant step in our ambitious growth plans. It reinforces our belief that great technology underpins everything brands have to do in a digital world.

“The addition of Mike, Paul and their team will help us continue to develop our market-leading offering, especially with the boost to our Adobe Experience Manager expertise.”

Mike Sastry added: “There is currently a dearth of Adobe Experience Manager expertise in the market place, so we’re excited to combine our skills with Zone’s content, strategic and technological expertise so we can even better serve industry-leading clients who want to realise their digital ambitions. We believe it’s a great opportunity for our clients and our people.”

Read more about our technology capabilities here.

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